Live Music Archive
Librivox Free Audio
Metropolitan Museum
Cleveland Museum of Art
Internet Arcade
Console Living Room
Books to Borrow
Open Library
TV News
Understanding 9/11623 pages : 28 cm
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers
Includes bibliographical references and index
Foundations of consumer behaviour -- Buying, having, and being: and introduction to consumer behaviour -- Consumer and social well-being -- Internal influences on consumer behaviour -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers
Includes bibliographical references and index
Foundations of consumer behaviour -- Buying, having, and being: and introduction to consumer behaviour -- Consumer and social well-being -- Internal influences on consumer behaviour -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
Reviews
There are no reviews yet. Be the first one to
write a review.
329 Views
15 Favorites
IN COLLECTIONS
Books for People with Print Disabilities
Internet Archive Books 
Uploaded by station43.cebu on
